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Posted - 09/16/2004 :  12:00:22 PM  Show Profile  Reply with Quote
What are the 49 Top Marketing Secrets and Psychological Tricks Las Vegas Casinos Use to Lure You In, Get You to Spend More Money Than You Intended, and Have You Feel Good About Doing So?

While the rest of us work our tails off to market our goods and services, Vegas rocks on, making millions and millions of dollars every year. What in the world are they doing that we aren't? How can they make so much money while the rest of us---all good, hard working people---struggle to make a buck? What does Vegas know that you and I don't?

Yes, they have bright lights, glitter, glamour and gold. But come on, it's a desert. It's hot. And dry. And people lose money there. Yet they return again and again. And they leave smiling.


I'll tell you why. It's because Las Vegas practices some very clever marketing techniques---methods you may never have heard of, thought of, or even ever read about before. Fortunately, I managed to discover the inside secrets of Vegas style marketing this past year.

Vegas has a wealth of marketing techniques (some based on traditional principles with a "Vegas twist") that you can immediately apply to your own business---hypnosis, retail, Web, whatever!

Trick # 47. How "Linking" Can Make You Rich (as an NLP-er you should be very familiar with this anchoring technique)

Casinos make 80% of their revenue from slot machines. But it wasn't always that way. During the Great Depression of the early 1930s, and during the time of prohibition, slot machines were seen as negative. That's when they became known as the "one arm bandits." People were starving. They didn't want to see a machine take anyone's hard earned money. Slots took it hard.

How did slot machine manufacturers get around this negative image? By "linking" their bad boy to something good. One of the first slots to be created with a "link" was one which had a selection of gum you could buy attached to it. In other words, the slot machine was now a vending machine. Stores could stock them without being harassed by the public. People could use them when they bought gum. Better yet, they could just keep buying gum from the side of the slot machine and never ever use the slot itself---until temptation gave in.

Obviously, slot machines are accepted today. But maybe your business needs to "link" itself with another, already accepted product in order to increase your sales. For example, if the latest rage is Harry Potter, if you wrote a column about magic for kids and put it on your Web site, you would draw new traffic with your new link. People who visited your site would associate your business with the good Potter and automatically---unconsciously even---be more inclined to do business with you.

I have a friend who teaches people how to find the love of their life. One bit of advice from him is to take your date to a comedy show (such as a good Vegas act). When your date has a great time, she (or he) will associate good feelings with you. You don't have to do much at all. Sit there. Smile. Look happy. Enjoy the show. And you'll find you have sold your date on you being a real catch. Why? You'll be "linked" to the good feelings generated in the show.

Surely you can see how you could adapt just that one principle to your business.

And just think---there are 48 more as good as that---or better!

As you can easily see from that example, Scott and I did our best to first explain the principle to you, then demonstrate it, and then suggest ways you can use it in your own business. Every principle is like that in the book.

What are the other 48 principles? Take a look at this Table of Contents and see how amazing this material really is:

1. How to Put People Into a Buying Mood
2. Sell the Dream---Not the Process
3. Scoop Customers Right Off the Street
4. Trap Customers So They Buy More
5. Get them to Stay Longer
6. Make Money Easily Leave Your Customers Hands
7. Chips Make Spending Less Painful
8. You Can Make Payments on Your Gambling
9. A Secret to Encourage Spending
10. Cashier Cage Is at the Back of the Casino
11. Strategic Use of Colors
12. The "Near-Miss" Slots
13. Small, Frequent Payoffs
14. Adding Twists to Familiar Games
15. Fatigue Factors Identified and Eliminated
16. Special Scent Developed that Increases Gambling
17. Creating Anxiety by Design
18. Casinos Designed to be Congested
19. Hiring Shills
20. The Use of Wandering Pathways
21. Creating Intrigue by Blocking the View of the Entire Casino
22. Purposely Minimalist Casino D├ęcor
23. Brightly Lit Gaming Equipment and Dim Casinos
24. Use of Low Ceilings
25. Creating Segmented Areas Within the Casino
26. Carpet Pathways that Lead to Gaming Areas
27. Strategic Use of Signs
28. How to "Drive" Customers Right to You
29. Association with Recognized Brands
30. Slot Clubs Acquire Data for Targeted Mailing Lists
31. Slot Clubs Stimulate Play
32. Pay People to Lose
33. Steal and Grow Rich
34. Lights! Camera! Action! Create a "Must-See" Spectacle
35. People Will Spend Their Last Dime On This
36. The Party Pits---Making Gambling Social
37. The $1 Bet In Caribbean Stud Poker
38. Commemorative Casino Chips
39. Power of Mystery---White Tiger Exhibit
40. How to Earn an Extra Million Dollars In One Hour
41. Non-gaming Revenue
42. The Sound of Winning
43. Use of Personalized Letters to Casino Customers
44. Slot Tournaments and Events
45. Back Up Wild Claims
46. "Bind" With Your Customers
47. How "Linking" Can Make You Rich
48. Attract People with Food
49. What Else?

Just imagine learning one psychological insight, design secret, gaming principle, or marketing strategy that you can use right now to make your sales explode.

"49 Psychological Tricks Las Vegas Uses to Suck Money Out of Your Wallet"
Learn the Las Vegas marketing secrets that will get your
business to pay off like a slot machine.

Click here for immediate access

Dr. Laura De Giorgio
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