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 The Business of Hypnosis
 General Discussion - Business of Hypnosis
 World Hypnotism Day 2006
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Richard MacKenzie

5 Posts

Posted - 11/11/2005 :  5:56:03 PM  Show Profile  Reply with Quote
Hi All,

I thought I would write a post regarding Business Development, as this is the area that I tend to get asked most about when speaking with other practitioners.

So lets think about our 'market'. I split it down into three sections;

-Those who actively seek our services
-Those who make use of our services if they happen to stumble on information or get referred by a friend.
-Those who want nothing to do with us.

Now I want to address the first two. In January on the 4th, the world sees the second 'World Hypnotism Day'. What better way to give support than to give sometime each week implementing some marketing strategies for your practice? Now, this may sound selfish, however this couldn't be further from the truth! If each person on this list just increased their client footfall by just 20%, just imagine the growth to the profession that would cause! So how do we grow? Even if it is just 20%?

I have put together a group of articles that have helped me over the years to build my practice and I thought that I would post them on my site for you guys to view. They include;

-Golden Rules for Search Engine Optimization

-Tips and Tricks to Advertise Using Pay Per Click Search Engines

-How To Write A Good Pay Per Click Ad

-What is a Domain Name and Why Would I Want One?

-Yellow Pages Ads - Buying Secrets

-Avoiding Common Web Site Mistakes

-Top 7 PayPal Credit Card Processing Advantages

-Advantages of Online Credit Card Processing

-Killer Internet Marketing Errors - How to Avoid Them

-Best Practices Guide About Domain Names

-Richard MacKenzie 15/07/05 Free Smoking Calculator

-Richard MacKenzie 19/07/05 Free USA Smoking Calculator

So what's in this for me?? Well nothing really except it would be great to be part of a really successful WHD2006. All the articles are at http://www.richardmackenzie.co.uk/articles_eft_therapist.htm


Richard MacKenzie


Richard MacKenzie
Hypnosis | Self Hypnosis | Hypnotherapy


United Kingdom
445 Posts

Posted - 11/13/2005 :  12:16:58 AM  Show Profile  Reply with Quote
Hello Richard, This is a reminder to do what you can to keep the quick-buck con-men (and women) from any activities you may direct or control for World Hypnosis Day. Here is an account of the fiasco last year in Long Beach, Ca

Los Angeles Times--
Braving rain-splattered highways, two dozen hypnotists invaded Long Beach last weekend as part of Hypnotize America.com, a campaign billed as “the largest mass hypnosis event in the world”. The series of free demonstrations and seminars was the brainchild of Wendi Friesen, a Sacramento hypnotist who has come
under fire for claiming hypnosis can enlarge women’s breasts, lengthen male penises, sprout hair on bald heads, make people grow taller and combat cancer.
None of the other hypnotists in Long Beach, went quite that far, but they still made some astonishing promises. At a table decorated with Egyptian Mummy bead jewelry and a whirling disc with blinking red lights, Ron Nodvic trumpeted the romantic benefits of hypnosis.
I’ve had various girl friends and I have hypnotized them so that when I winked , they would go into
full-blown orgasms” he confided. “ It’s extremely useful ”The pony tailed hypnotist also touted a trance state called hyperemperia: “let’s say you’re married and your wife has a thing for Brad Pitt. She could go into a hyperempiria trance and for a weekend she’d think you were Brad Pitt.”
Other hypnotists offered to turn visitors into Tiger Woods or Donald Trump. At a lecture on “golfnosis,” Doug Juola explained how hypnosis could improve a person’s golf game.
Mesmerizer Richard Rumble, wearing a black shirt with a “Mister Hypnosis” logo, sold tapes on becoming a “Money Magnet” through hypnosis.
Elsewhere at the day-long expo, which took place in the Holiday Inn, visitors could buy CD’s with such titles as
Mind Over Menopause, Hynobabies (using hypnosis for childbirth) and “Tao of the Duck”.
“The overall scene was a cross between a Tony Robbins seminar and a New Age Fair,” said David Snyder, president of LA Sleepwalkers, the hypnotist club that organized the Long Beach expo.

Not all of the exhibit booths were run by hypnotists.
A chiropractor hooked visitors up to a “biophotonic scanner“to measure their antioxidant levels. Another peddled “aura sticks,” crystal wands that purportedly heal ailing auras.
But, hypnosis was the main attraction. At a session on procrastination ( which had trouble starting on time because people kept arriving late) Thomas Greenhalgh appeared to hypnotize the entire room, telling people to “imagine a ball of positive energy filling your bodies like scrubbing bubbles” to dissolve the habit of procrastination.
At a lecture on pain control, hypnotist Scott Sandland demonstrated his method on the arthritic knee of Gwendolyn White, a 43 year old Los Angeles woman.
Sandland didn’t use a traditional hypnotic trance. Instead, he touched various spots on White’s arm, he asked her to think of a happy time in her life, identify the color of an audience member’s sweater, count backward from five to on, and sing,”Row, Row,Row Your Boat“. At the end of the two minute session, White said the pain from her rheumatoid arthritis had virtually disappeared.
Attendance at the expo seemed sparse. Spokesman Richard Clark estimated the turnout at 200 people, but the guy manning the entrance said it was more like 40 or 50.
(Perhaps the organizers should have consulted with hypnotist Cesar Vargas, who claimed he can make Web sites and marketing materials “irresistible” through the use of “hypnotic copywriting”)
Many of those who showed up were seeking some sort of life-changing breakthrough. Cesar Duran of Huntington Park
hoped for a psychological jolt to transform him into a super salesman. “I thought I would come here and they would go WHAP and I would be ready to go,” he said. That didn’t happen, but he was impressed enough to sign up for a $100
private session the next day.
The most effective arena for hypnosis is reducing pain, studies show. It also has a proven track record in treating asthma, irritable bowel syndrome, phobias, anxiety and hemophilia.
Beyond that, the alleged benefits of hypnosis are mostly fantasy, according to hypnosis experts at Stanford University and University of California, Berkeley.
Interviewed by email, Dr. David Spiegal, Associate Chair of Psychiatry at Stanf, and John Kihlstrom, a psychology professor at Berkeley, scoffed at many of the claims made by organizers of Saturdays expo.
HEIGHT INCREASE-Sacramento hypnotist, Wendi Friesen, the woman behind the seminars, sells an “experimental” set
of CD’s designed to “energize” the pituitary gland to release growth hormones. But Kihlstrom was skeptical: “You’d get better results stretching someone out on a torture rack.”
BALDNESS-According to Friesen’s Web site, “Placebos spurred hair growth in some men during tests of Propecia,
so it stands to reason, hypnosis can achieve the same effect.” Is she right? “If you could see my bald head, you would have the answer,” Dr, Spiegal replied.
BREAST AND PENIS ENLARGEMENT--“No way!” Spiegal replied.
BETTER ORGASMS-”Maybe” said Spiegel.
CANCER-Friesen offers a $99. CD set claiming it can spark the subconscious to “remove toxins and harmful cells , unlock the body’s immune system and promote healing.”
“Expect a Miracle” her web site urges.
Dr . Kihlstrom said that hypnosis can boost the immune system by reducing stress, but “hypnotic suggestion will never be the treatment of choice for AIDS or cancer.
Dr.Spiegal agrees, “there are mind-body links with hypnosis affecting gastric acid secretion, asthma, irritable bowel disease…but nothing indicating it can control cancer.
But at least one person working the tables at Saturday’s event seemed to think that hypnosis has some limits.
When Nodvik’s (Mister Hypnosis) daughter, recovering from jaw surgery, mentioned she had a headache, her father suggested treating it with hypnosis. “No that’s OK, Dad,” she protested’ “I’ll just take a Tylenol.”

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